Wouldn’t it be great to see your website on top of search engine rankings? How to signal Google to show your local business on the first page results? You’ve heard the term “local SEO” a couple of times, but you’re not sure how it can help rank your website. Get this: maximize your online potential through local SEO marketing strategy.
In today’s post, let’s talk about how local SEO marketing strategy can turn tables and grow your local business. And even outrank the large national brands!
So, let’s get down to business.
Local SEO helps geo-targeting to deliver your content to your local audience.
First things first. What is local SEO marketing? Local SEO marketing is the process of optimizing your website to generate traffic from location-based searching. This is more important to entrepreneurs with brick and mortar stores. Maybe you have observed that Google results are locally oriented. Factors like the website’s technical SEO or the distance from the business to the user’s search can significantly affect Google page results.
It is important to note that Google changes SERP results based on the user’s location. So, always include location names in the domain. Websites with location names tend to rank higher in the area where the user is located.
Local SEO increases the visibility of your business to your local market.
If a user’s search is not specific enough, Google will give the pack local results. This is a list of three local businesses, you see in the first Google results page. However, if the query is too specific, then Google will give the user one-box local results. Thanks to Google’s algorithm. This explains why websites with high ranking do not have their place in the local pack.
In any case, never forget to include your business’s name, address, phone, local citations and focus on getting higher reviews. And rest assured you always get the highest spot in the local pack.
Local SEO signals Google to outrank large national brands.
I can’t stress this enough. Apparently, a local business can set up their Google business account and social media accounts. And they don’t need a website to do that. On the contrary, large companies cannot quickly curate citations and build customer relationships. Needless to say, large chains find it hard to address feedback in Google listings. Remarkably, local businesses find it easier to connect with customers and ask for reviews.
In other words, maintain an active online presence and keep a high level of engagement in your local community to expose your local business.
So what does all this mean? Let me say this straight. Google favors local online businesses. So, always include specific location names in every domain of your online store. Remember to put local names and geographical location in the URL. Focus on citation building that is more important than creating content for your website. Get noticed by the local community with your active presence online and offline. Now, the question is: Are you ready to bring your local business on top of Google’s page results?
Check these affordable SEO services.
What are you waiting for? Let’s get working!